This question was raised in the Creativity Zone at Learning Live 2017 by a number of people. From observation, I have noted that a great many L&D professionals and teams find evaluation tricky. From Towards Maturity report “Driving the New Learning Organisation”, the “Top Deck” are twice as likely to identify metrics they want to improve through learning. That sounds so simple and yet there are many organisations not doing this. This may be for a number of reasons:
- Lack of clarity about who to talk to about the important metrics
- Lack of knowledge in how this data could be captured
- Lack of confidence in an approach that might work
Our Learning Loop Approach gets people thinking about the end before they rush into a solution. Care is taken to engage with stakeholders. Objectives are set rather than woolly aims. Performance objectives are used to drive better performance. Learning objectives are leveraged to help improve performance and a culture of social and self-reliant learning is encouraged.
So what might we advise you to do to start a fresh approach to ROI:
- Identify your key stakeholders
- Spend most time with the “evangelists”, asking them what performance improvements they need and how these could be achieved through learning
- Ask them which metrics will help THEM know the desired outcomes have been achieved
- Get THEM to measure these outcomes instead of you in L&D sweating about how to get hold of the right numbers
- Look at the MANY different ways that you can measure if learning has been effective as part of a larger evaluation strategy (see below for MANY different ways to evaluate)
Go on take a fresh approach and become a new type of learning leader that will forge a new way into this century!